Gosh, so many new announcement, and I was already thinking of buying one. But now it seems that making a decision is more difficult. I personally have been looking for an All-In-One kind of real time analytics solutinos + custom reports + heatmaps. Maybe its too much to ask. I am using ClickTale and Google analytics right now, bu planning on transferring to http://personyze.com in a month or so. Also most of the new guys offer content personalization (also Personyze does), that enables website owners to customize their website appearance based on segments. You can also create optimizers that use the actions to measure their effectiveness, and after that you can choose which one leads to more conversions (goals). And you need to define the goal too, and attach it to your segment and test it on the optimizer. 2010 and 2011 will be the “Analytics Years” and we will see many more great innovation coming in very soon, I guess.

Even though there are already plenty of industrial-strength analytics systems out there, this looks interesting all the same:  the real-time aspect of it is new and critical for publishers, and GA and Omniture aren’t there yet.  Interesting niche.

—Ben Elowitz (@elowitz)
  CEO | Wetpaint | http://www.wetpaint.com
  Blog:  http://www.digitalquarters.net