Future of Business Media -

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Oct. 28, 2008 | Edison Ballroom | New York City

FOBM is the first executive conference focused on the future of the business and trade media industry.

  • Keynote Speaker

    Robert Thomson
    Editor-in-Chief, Dow Jones & Company; Managing Editor, The Wall Street Journal (Keynote Q&A)
  • Spotlight Speaker

    Sarah Fay Sarah Fay
    CEO, Aegis Media North America (Spotlight Q&A)
  • Spotlight Speaker

    Norman Pearlstine Norman Pearlstine
    Chief Content Officer, Bloomberg (Spotlight Q&A)
  • Q & A

    Paul Rossi
    Managing Director, EVP and Publisher, The Economist

Speakers

Agenda

Future of Business Media Agenda

Tuesday, October 28

Registration Open
7:00 a.m. - 4:30 p.m. Upper Level

Sponsor Displays
7:00 a.m. - 7:00 p.m. Upper Level

Continental Breakfast
7:00 - 8:15 a.m. Upper Level

Introductory Remarks
8:15 - 8:20 a.m. Ballroom
Rafat Ali, Founder, Publisher & Editor, ContentNext Media

Industry Analysis
8:20 - 8:30 a.m. Ballroom
Lauren Rich Fine, Research Director, ContentNext Media

Keynote Q&A: Robert Thomson
8:30 - 9:00 a.m. Ballroom
Robert Thomson, Editor-in-Chief, Dow Jones & Company; Managing Editor, The Wall Street Journal

Interviewer:
Staci D. Kramer, Co-Editor and EVP, ContentNext Media

The Internationalization of Business Media Companies
9:00 - 9:45 a.m. Ballroom

How are business media firms succeeding in their efforts to expand their operations globally, including in emerging markets? What are the associated challenges—including cultural and legal—and latest industry trends? What management structures are best: centralized or decentralized? And how has the economic downturn in the U.S. impacted companies’ global initiatives?

Panelists:
Graham Earnshaw, President, Xinhua Finance Media
David Levin, CEO, United Business Media
William Pollak, CEO - North America, Incisive Media

Moderator:
Chris Ahearn
, President, Reuters Media at Thomson Reuters

Networking Break
9:45 - 10:05 a.m. Upper Level

Deals: Looking Back, Looking Ahead
10:05 - 10:50 a.m. Ballroom

Within the last 18 months, multiple major deals went through, including News Corp.‘s purchase of Dow Jones and the Thomson Reuters merger. What other deals in the business media sector sailed through the red tape recently and which didn’t? What important transactions are expected to occur within the next year? How did the credit crunch impact the recent deals, and how will it affect future deals?

Panelists:
Jim Casella, Chairman and CEO, Case Interactive Media
Scott Peters, Managing Director, The Jordan, Edmiston Group, Inc.
Seth Rosenfield, Managing Director, BMO Capital Markets
Michael Wolff, Founder, Newser

Moderator:
Rafat Ali, Founder, Publisher & Editor, ContentNext Media

Spotlight Q&A: Sarah Fay
10:50 - 11:20 a.m. Ballroom
Sarah Fay, CEO, Aegis Media North America

Interviewer:
Andy Serwer, Managing Editor, Fortune

Finance as Breaking News
11:20 a.m. - 12:10 p.m. Ballroom

What role does business media play in the current financial saga? Did the business press fail by missing the warning signs of the financial crisis? Is there too much pressure to avoid negative coverage? And what are the lessons learned?

Panelists:
Liz Claman, Anchor, Fox Business Network
Chrystia Freeland, U.S. Managing Editor, Financial Times
Joe Nocera, “Talking Business” Columnist, The New York Times

Moderator:
Larry Kramer
, Senior Advisor, Polaris Venture Partners

Networking Break
12:10 - 12:30 p.m. Upper Level

Lunch
12:30 - 1:30 p.m. Ballroom

Networking Break
1:30 - 1:50 p.m. Upper Level

Beyond Ads: Alternative Revenue Models
1:50 - 2:35 p.m. Ballroom

What alternative revenue models are business media firms using, and which are delivering the best results? Our panelists will discuss the latest industry trends and how the future appears to be shaping up for those who rely on revenue from various sources, including advertising, event sponsorships and subscriptions.

Panelists:
Bob Carrigan, CEO, IDG Communications worldwide
Gordon T. Hughes II, President and CEO, American Business Media
Gordon McLeod, President, The Wall Street Journal Digital Network
Elisabeth Sami, SVP, Global Business Development, CNBC

Moderator:
Paul Kedrosky
, Senior Fellow, Kauffman Foundation

Spotlight Q&A: Norman Pearlstine
2:35 - 3:05 p.m. Ballroom
Norman Pearlstine
Chief Content Officer, Bloomberg

Interviewer:
Lauren Rich Fine, Research Director, ContentNext Media

Networking Break
3:05 - 3:25 p.m. Upper Level

Q&A: Paul Rossi
3:25 - 3:40 p.m. Ballroom
Paul Rossi, Managing Director, EVP and Publisher, The Economist

Interviewer:
Ernie Sander, Managing Editor, ContentNext Media

The Future of Business Magazines
3:40 - 4:25 p.m.  Ballroom

What are the latest efforts leaders of the top business magazines are making to stay ahead of the game both online and in print? Which Web 2.0 technologies (such as widgets, blogs, podcasts and social networking) are working and which aren’t? Will anyone follow in Esquire’s footsteps and test a digital cover? Who’s launching international editions and sister sites? And how has the state of the economy affected the magazines’ and their respective sites’ bottom lines?

Panelists:
David Carey, Group President, Condé Nast
Keith Fox, President, BusinessWeek
Paul Rossi, Managing Director, EVP and Publisher, The Economist
Vivek Shah, President, Fortune|Money Group
Jim Spanfeller, President and CEO, Forbes.com

Moderator:
Ernie Sander, Managing Editor, ContentNext Media

Financial Portals vs. Niche Sites
4:25 - 5:10 p.m. Ballroom

Although niche sites and financial portals have stacked up the competition for each other, many of them have also signed content-sharing deals. How has the relationship between the two groups evolved? Is it still us vs. them or are they working hand in hand—as long as everyone’s drawing in users and advertising?

Panelists:
David Jackson, Founder and CEO, Seeking Alpha
Marty Moe, SVP, AOL Money & Finance
Scott Moore, SVP and Head of Media, Yahoo
Kevin Wassong, President, Minyanville

Moderator:
Kevin Delaney
, Deputy Managing Editor, The Wall Street Journal Online

Closing Cocktail Reception
5:10 - 7:00 p.m. Upper Level

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