The Nielsen Company and McKinsey & Co. have formed global joint venture called NM Incite that seeks to marry the former’s audience ratings expertise with the latter’s consultancy business in the service of advising companies on social media research. The new entity will be built upon Nielsen’s existing BuzzMetrics offering,…

Nielsen, one of the biggest B2B media and measurement companies, has filed for an IPO, and hopes to raise as much as $1.75 billion. J.P. Morgan Securities and Morgan Stanley are the lead underwriters for it, but no word on share price range, how many shares, or what exchange it…

Hoping to benefit from the continued growth of the online video industry, Nielsen is beefing up its online video analytics services with the purchase of GlanceGuide. The company says that GlanceGuide’s technology—which measures how “attentive” a video watcher is, based on factors like how long someone watches a clip and…

Lots of nifty stats from Nielsen and Facebook in the first major report since they started partnering on data last fall—and you won’t be shocked to hear that it all bolsters their ideas about the value of social media advertising. Nielsen is pitching its BrandLift product and the notion that…

Nielsen’s latest bid to stay ahead of the audience measurement competition involves striking an alliance with behavioral targeter eXelate. The companies tell the WSJ that eXelate has agreed to provide Nielsen with its data covering 150 million internet users. That information will be combined with Nielsen’s database, which covers 115…

After having shed its some of it major b2b mags, Nielsen has now sold off some of its smaller business travel and meeting brands to Northstar Travel Media, Folio reported. The sale, terms of which were not disclosed, includes Business Travel News, Successful Meetings, Meeting News, Incentive and online meetings…

Some more new numbers on Nielsen’s sale of eight of its marquee media-entertainment related brands—including The Hollywood Reporter, Billboard, Adweek, Brandweek, Mediaweek and others—from the media conglom’s 10-K filed earlier this morning, following its Q409 results, also announced today. When the sale was announced, the price wasn’t disclosed, but a…

Nielsen has finally found a buyer for Kirkus Reviews, which was threatened with being shuttered following the sale of its b2b pubs, the NYT reported. Herb Simon is the pub’s new owner. While he owns an independent bookstore in Montecito, CA., Simon is also known as the owner of Indiana…

Updated below: More changes continue to happen at Nielsen Business Media, after the sale of its media brands recently: the president of the group Greg Farrar is leaving the company, Folio mag has confirmed. He had been at Nielsen for almost two decades. No word on where he is going,…

When Nielsen announced the sale of eight of its marquee media-entertainment related brands last month—including The Hollywood Reporter, Billboard, Adweek, Brandweek, Mediaweek and others—the sale price wasn’t disclosed, but a price range of around $70 million leaked out though never confirmed. Now some numbers have come out via SEC filings,…

The bible of the newspaper industry has been revived. Editor & Publisher announced late Thursday that it has been acquired by Duncan McIntosh Co. Inc., an Irvine, Calif.-based publishers and trade show operator.  No terms were disclosed for the sale by Nielsen Business Media two weeks after it closed the…

Rentrak, the entertainment and VOD measurement company, has acquired Nielsen EDI, which offers measurement services for the movies industry, from The Nielsen Company. The price is about $15 million, according to an SEC filing, along with the assumption of certain liabilities. The deal, expected to close Q12010. As part of…

Along with the announcement of the sale of Nielsen Business Media’s (NBM) eight media titles, one thing was obvious: the buyer’s party didn’t want anything to do with Editor & Publisher. Neither did anyone else. After attempts to sell it going back a year, the parent has decided to pull…

As we reported last night, the deal for the media brands of Nielsen Business Media has closed and it has been officially announced this morning. The consortium that’s buying the brands is officially named e5 Global Media LLC, formed jointly by Pluribus Capital Management and Guggenheim Partners. The deal is…

No sale yet for Nielsen Business Media (NBM) but most of it is about two weeks away from being acquired by a consortium led by James Finkelstein’s News Communications, paidContent has learned from multiple sources. We have also learned that Lachlan Murdoch—yes, that Lachlan Murdoch— is considering joining the consortium.…

IM and content-sharing platform Meebo has signed an ad-sharing deal with Nielsen Business Media, that will place its Meebo Bar on sites like THR.com. The bar lets users comment on content, and share links and photos with friends without leaving a publisher’s site; ads show up on the bottom left…

Could the latest chapter of The Hollywood Reporter saga be drawing to a close? A single-sourced report by TheWrap.com has Nielsen finally selling The Hollywood Reporter and trade sibs Billboard, Adweek, Brandweek and Mediaweek being sold to News Communications after more than a year on the block. Run by James…

Appointment-based TV viewing is on the wane, with more people choosing to spend a weekend catching up on a month’s worth of episodes of their favorite show. Problem is, most networks currently can’t monetize those time-shifted views once they’ve passed the three-day mark. That has to change, according to John…

Facebook may have just pulled the plug on its controversial Beacon ad program, but it keeps devising new ways to generate revenue and profits. The latest attempts include a new direct response-style ad, which lets users sign up for product samples, and a multi-year partnership with Nielsen that’s aimed at…