Since updating its look last fall, iVillage has been tinkering at the edges, adding three new channels around celebrities, food and even astrology. Now, it’s working to expand its health and wellness content amid a wave of competition from other female-focused websites. The NBC Universal (NYSE: GE) site has unveiled…

The NYTCo’s local content efforts are getting a quick boost from hyperlocal newswire Fwix. In a sense, the deal with Fwix can buttress the NYTimes.com’s New York metro area blogs program, The Local, which it began last year. The deal enables the distribution of Fwix’s technology and hyperlocal content across…

Scripps Networks (NYSE: SNI) is promoting Lisa Choi Owens to SVP of digital media, which will give her oversight of the cable net’s websites and chart the further development of its mobile and social media programs. Owens has been with Scripps for nearly two years and has been handling online…

AOL (NYSE: AOL)—which is doubling down on its own local efforts—is now setting up a $10 million venture capital fund to invest in the local space. The company cites the “increasing number of startups” in the market as driving the creation of the fund, which will operate as part of…

MocoSpace, a social network that is primarily accessed on the phone, has reached 11 million users. While that may pale in comparison to the 100 million people using Facebook on cellphones, it easily surpasses the 560,000 using Foursquare. However, it is more in line with the 500,000 users that MocoSpace…

In contrast to recent Nielsen figures that showed flat spending for display last year, Kantar Media—fka “TNS Media” before being acquired by WPP Group and folded into its KMR Group—says that the segment actually gained a healthy 7.3 percent versus 2008. Kantar says that increased activity by the telecom, factory…

Here’s another chart with hockey stick-like projections for the global mobile applications space: The market is set to grow to $17.5 billion by 2012, which will be greater than the value of all CDs estimated to be sold that year. The report was commissioned by GetJar, which distributes free applications…

While Google (NSDQ: GOOG) continues work on reaching its $1 billion in display revenue goal, the latest blip in the search giant’s strategy involves getting more smaller marketers to use in-video ad overlays on YouTube. In a blog post, concedes that most small spenders don’t have access to the tools…

If you were hoping that Spotify CEO Daniel Ek would use his South by Southwest Interactive keynote to announce a launch date for the U.S., no such luck (although Rafat has a source who says possibly end of May). Ek’s biggest bit of news: Spotify now has more than 320,000…

RMG Networks, which is trying to build a national digital out-of-home network that can serve as an alternative to TV advertising, is buying Pharmacy TV, which has a network of screens near pharmacy counters at grocery stores and drug stores. RMG, which has about 60,000 screens in total, which span…

The WSJ’s New York metro edition is debuting in about two weeks and with it, a stepped up effort to challenge the NYT’s tight hold on area readers and lucrative luxury ads. As the date approaches, the NYT isn’t taking the threat lying down; the paper has just launched an…

The latest report on online news economics from Pew’s Project for Excellence in Journalism is one of those studies that will bolster just about any view people have about paying for news online. Want to show that news consumers are unwilling to pay?  Results from a national phone survey conducted…

Nielsen’s latest bid to stay ahead of the audience measurement competition involves striking an alliance with behavioral targeter eXelate. The companies tell the WSJ that eXelate has agreed to provide Nielsen with its data covering 150 million internet users. That information will be combined with Nielsen’s database, which covers 115…

The first victim of the free navigation wars: Vodafone (NYSE: VOD) is shutting down Wayfinder, the Swedish mapmaker it purchased for $30 million in late 2008. It was the carrier’s goal to use Wayfinder to provide directions to both drivers and pedestrians, while overlaying location-based advertising to alert users to…

Battery Ventures has closed a new $750 million, giving it nearly $4 billion under management—and providing another sign for soothsayers looking for proof of recovery in venture capital action. The veteran VC firm, which prides itself on multi-stage investments, says Battery IX gives it the flexibility to make small investments…

Hearst has about 70 apps under its LMK banner in the iTunes App Store right now and it just plans to keep adding more and more. Most of the LMK apps sell for about $1.99, while a handful cost $0.99 per download. The LMK initials stand for “Let Me Know”…

Just a few weeks after NYTCo (NYSE: NYT) chairman and publisher Arthur Sulzberger, Jr. and president and CEO Janet Robinson discussed the company’s new metering pay model at our conference, the pair continued to tease out the idea. at Bloomberg BusinessWeek’s Media Summit 2010. In a conversation with James Ellis,…

One of the favorite sports of most media conferences these days involves trotting out Wired editor Chris Anderson’s “freemium” idea—which is predicated on balancing free online and paid premium content—and kicking it to the ground. The topic served as a introduction to discussing the problems associated with paywalls and display…

Eyeblaster, which filed for an IPO in October 2008 only to withdraw it three months later citing “market conditions,” is trying to go public again. The online ad campaign management firm notified the SEC today it hopes to raise $115 million by selling stock—the same amount it was hoping to…