Which should be the bigger priority for app publishers—making sure their apps are addictive and useful, or figuring out how to monetize them? Watch the video below for the answer and other highlights from the ‘Getting Smart About Apps’ panel at our recent paidContent Mobile conference. Panelists included Jeremiah Zinn,…

Today we had our paidContent Mobile: Leveraging the Smartphone Boom conference at Columbia University in NYC. During the full-day event we discussed the blurring of lines between online and mobile and the resulting opportunities in the industry for mobile content companies, online giants, marketers, app developers and venture capitalists alike.…

For the last panel of the day at paidContent Mobile, moderator Ernie Sander, managing editor for ContentNext Media, asked what the biggest problems facing mobile, from a content perspective, are. For Foursquare co-founder Dennis Crowley, and anyone in the room who wasn’t tethered to their computer, the problem is battery…

During a discussion on the business of smartphone apps, Lima Sky founder Igor Pusenjak compared the rush to build iPhone apps to the rush to build websites in the 90s. “It’s like 1996,” he said. “Now everybody needs to have an app.” But Pusenjak, along with the other panelists, said…

Is mobile media about search or apps? Depends who you ask. In a panel session at paidContent Mobile, Tricia Duryee, editor for paidContent sister site mocoNews, put the question to Google’s director of emerging platforms Mike Steib: “Steve Jobs says that people don’t use mobile search; they use apps. What…

At paidContent Mobile today in New York, Alan Wurtzel, the president of research and media development of NBC Universal (NYSE: GE), outlined how mobile is ready for prime time with the Vancouver Olympics as a $100 million research lab. The major case study he focused on was the change in…

After discussing their recent travel plans, our founder Rafat Ali spoke with Rob Glaser, partner, Accel Partners / chairman, RealNetworks (NSDQ: RNWK) at the paidContent Mobile conference, with a particular focus on the meaning of iPhone in the marketplace and whether Microsoft (NSDQ: MSFT) has a chance of catching up…

“We anticipate we’ll have our live streaming games available on iPad in the fall,” NBA Digital SVP and GM Bryan Perez told our paidContent Mobile conference on Tuesday. Perez said the NBA is now ready to consolidate its mobile strategy, after initially rolling out a wide array of apps.

If Moore’s Law says that the speed of computer hardware in general doubles every 18 months, when it comes to advances in mobile technology, it’s more like every 18 minutes, said Michael Gartenberg, a partner with Altimeter Group, opening up the first session at our paidContent Mobile conference.

We still don’t know if the future will be televised but it will be live streamed, at least where paidContent Mobile is concerned. There’s still time to register to be there in person—and a limited number of tickets are left. If you’re unable to join in the on-site networking and…

The BBC has clocked a million global downloads for its ad-funded iPad news app - even though it’s currently forbidden from releasing it in its native UK, says BBC.com’s Americas SVP Miranda Cresswell, who is speaking at our paidContent Mobile conference at Columbia University on Tuesday, July 20. The BBC…

A flurry of additions as we count down to paidContent Mobile: Leveraging The Smartphone Boom next Tuesday in New York: —A whole new panel, Getting Smart About Apps: You want to outgun the competition with your app offerings, but how? What are the keys to creating and promoting popular apps?…

For most of HTC’s existence, it was a little-known cellphone manufacturer making more Windows Mobile phones than anyone else in the world. Now the Taiwanese company has ambitions to create its own brand and be recognized as making the best Android smartphones. Turns out, it has just a few ideas…

This might be the year mobile advertising hits an inflection point. With that promise being made ad nauseam for the past few years, it’s hard to believe, but the evidence is starting to mount up. Apple (NSDQ: AAPL) has purchased Quattro Wireless to enter the business and Google (NSDQ: GOOG)…

The mobile content industry is moving so fast it’s a full-time job just to keep track of it, as we well know here at paidContent and mocoNews . We’re going to make your job a little easier with our informative paidContent Mobile: Leveraging the Smartphone Boom on July 20 in…

Not long ago, the biggest hurdle for media companies creating mobile content was getting space on a carrier deck. Now with smartphones and mobile broadband, it’s a series of hurdles: getting into the right app stores, deciding between mobile-specific content or cross platform, partnering, pricing when the competition is free,…

There’s just five days left to take advantage of the early rate for our paidContent Mobile: Leveraging The Smartphone Boom, July 20 in New York City; starting July 7, ticket sales go up to $625. The full-day conference comes on the heels of some big news in the mobile industry,…

Register now to take advantage of the early rate for our jam-packed paidContent Mobile: Leveraging The Smartphone Boom, July 20 in New York City. As of July 7, the cost of the full-day conference with speakers from Google (NSDQ: GOOG), Foursquare, Twitter, Verizon Wireless, Accel Partners, HTC and others goes…

Just what you need to pep up your summer—our full-day paidContent Mobile: Leveraging The Smartphone Boom, July 20 in New York City. We’re pleased to add executives from Google (NSDQ: GOOG), HTC and Pandora to a strong roster of speakers from Foursquare, Twitter, Verizon Wireless, ESPN (NYSE: DIS), Accel Partners,…