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Forecast: Local Online Ad Spending Will Be Up 18 Percent Next Year

Aug 24, 2010 2:00 PM

Local online researcher Borrell Associates is revising its forecast upwards for how much advertisers will spend on local online ads next year; the company says it now expects local online ad spending to jump 18 percent in 2011 to $16.1 billion—a figure it had previously said the market would achieve…

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Posted In: Advertising, Local, Research & Metrics, Metrics, Research

How Income From News Readers Stagnates Despite Growth

Aug 19, 2010 10:51 AM

Here is the current dilemma, for many a consumer online news publisher, summed up in a graph pair… In slides presented to investors today, Schibsted‘s Norwegian publisher Media Norge says: “Overall traffic levels may be reaching saturation and online ad prices are stagnating...”

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Posted In: Advertising, Research & Metrics, Metrics, Countries, Europe, Norway, media norge

NPR Listening By The Numbers—And The Platform

Aug 18, 2010 6:16 PM

Some intriguing details from NPR about when listeners tune in for its programming—and what platforms they use. For instance, the iPhone app is by far the most used mobile option, peaking during morning drive/commute time while the iPad app and the mobile site spike in the late evening. NPR.org‘s primetime…

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Posted In: Media & Publishing, Radio, Mobile, Research & Metrics, Metrics, Research, npr

UK National Papers Lose 5.59 Percent Of Circs In A Year

Aug 13, 2010 8:04 AM

Average February-to-July circulation for UK national daily newspapers slipped 5.59 percent from a year ago, according to *ABC*  figures for the period. Print decline is slower than in the U.S., where November-to-March circulations were down 8.75 percent, according to April’s *ABC* FAS-FAX.

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Posted In: Media & Publishing, Newspapers, Research & Metrics, Metrics

The 10-Year View: UK Magazine Sales Close To A Decade Low

Aug 12, 2010 10:27 AM

The sector’s Periodical Publishers Association says latest figures show “an improving outlook for the UK consumer magazine sector”. Really… ?

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Posted In: Media & Publishing, Magazines, Research & Metrics, Metrics

Did Android Outsell BlackBerry In Q2?

Aug 4, 2010 12:34 PM

Android is now the top-selling mobile platform in the U.S., besting both BlackBerry and Apple (NSDQ: AAPL), according to The NPD Group, a market research company.

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Posted In: Research & Metrics, Metrics, Research, Companies, Apple, iPhone, Google, Android, RIM, BlackBerry

If Mobile Is All About Search, Google Is Destroying The Competition

Jul 30, 2010 2:16 PM

Apple’s Steve Jobs somewhat famously said in April that people aren’t searching on their phone, but instead, are using apps. He reasoned, apps on the iPhone “get you into every corner of the internet…This is a new phenomenon that is occurring on the iPhone for the first time in history.”…

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Posted In: Advertising, Apps, Mobile, Search, Research & Metrics, Metrics, Research, Companies, Apple, iPhone, Google, Android

Forecast: Internet TVs Will Out-Sell 3D TVs Many Times Over

Jul 28, 2010 9:09 AM

The World Cup was shot in 3D, BSkyB (NYSE: BSY) is investing heavily in to 3D. But, despite all the hype, it’s connectivity, and not whizz-bang visuals, that will shift more TVs in the next few years, according to iSuppli. Worldwide, iSuppli reckons 27.7 million internet-enabled TVs will ship this…

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Posted In: Media & Publishing, TV, IPTV, VOD, Research & Metrics, Metrics

New ABC Circ Rules Count Packaged Newspaper Subs Multiple Times

Jul 27, 2010 5:52 PM

The Audit Bureau of Circulations has modified its guidelines for counting sales of bundled and “hybrid” print and digital newspaper sales in the U.S. and Canada. In some ways, the changes reflect the the increasing adoption of e-paper editions on PCs and on mobile phones. But some observers feel that…

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Posted In: Media & Publishing, Newspapers, Research & Metrics, Metrics

Yahoo: Pageviews Weren’t As Low As ComScore Said

Jul 27, 2010 3:25 PM

Yahoo (NSDQ: YHOO) acknowledges that its pageviews are dropping—but not as much as comScore (NSDQ: SCOR) has said they are. In a press release, the company says that comScore mistakenly underreported its U.S. pageviews by more than one billion and its duration metrics by more than 850 million minutes, meaning…

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Posted In: Research & Metrics, Metrics, Companies, Yahoo, comscore

And The Percentage Of People Who Would Pay To Use Twitter Is ...

Jul 26, 2010 3:50 PM

... Zero. Yes, zero, according to a study by the Center for the Digital Future at the University of Southern California Annenberg School For Communication And Journalism. We already know thanks to several other surveys that consumers aren’t exactly rushing to pay for social networking online, but the Annenberg School’s…

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Posted In: E-Commerce, Payment Systems, Micropayments, Research & Metrics, Metrics, Research

It’s Official: Facebook Now Has 500 Million Users

Jul 21, 2010 12:39 PM

Facebook says it officially now has 500 million users, a milestone that the company had been expected to hit for months. The timing of the announcement seems to indicate that Facebook’s growth has not slowed globally, even as its growth has tapered off in more established markets like the U.S.

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Posted In: Research & Metrics, Metrics, Social Media, Community, Companies, Facebook

Amazon: Kindle Sales Growth Tripled Since Price Cut; E-Books Pass Print

Jul 19, 2010 4:19 PM

Amazon (NSDQ: AMZN) still isn’t saying how many Kindles it’s selling, but that isn’t keeping the company from shouting how well it’s doing. The latest specifics and non-specifics from the company: “The growth rate of Kindle device unit sales has tripled” since it cut the price of the Kindle 2…

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Posted In: Media & Publishing, Books, eReaders, Research & Metrics, Metrics, Research, Companies, Amazon, Kindle

Zynga’s FrontierVille Jumps To Number Three On Its Charts

Jul 15, 2010 7:15 PM

FrontierVille, the social game that Zynga launched just last month, has jumped to number three on its charts. Zynga tells us the game just passed 20 million users, putting it behind only smash hit FarmVille and Zynga Poker among Zynga titles and ahead of some other big Zynga games, including…

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Posted In: Entertainment, Games, Research & Metrics, Metrics, Companies, Zynga

Millennial Media: Majority Of Developers Still Focused On Single Devices

Jul 15, 2010 9:07 AM

Despite the growing popularity of Google’s Android system among consumers, its attempt to erase Apple’s dominance with developers will have a long way to go, the latest figures from mobile ad net Millennial Media show. In June, 89 percent of developers were creating apps for a single platform and 11…

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Posted In: Advertising, Apps, Mobile, Research & Metrics, Metrics, Companies, Apple, iPad, iPhone, Google, Android

Report: Search Ad Spending Up 24 Percent During Quarter

Jul 13, 2010 12:01 AM

Search engine marketing firm Efficient Frontier says in a report to be released later today that search ad spending jumped 24 percent year-over-year during the quarter. That marks the second consecutive quarter of double-digit growth for the search ad market, following a deceleration last year.

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Posted In: Search, Research & Metrics, Metrics, Research

Univision, ESPN: 25 Million-Plus Hours Of World Cup Games Watched Online

Jul 12, 2010 7:00 PM

The World Cup is over—and the final digital numbers are in from ESPN (NYSE: DIS) and Univision, both of which made big plays for online and mobile viewers during the tournament; ESPN, for instance, live-streamed 54 of the World Cup games on ESPN3.com, while Univision streamed all 64 matches on…

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Posted In: Entertainment, Sports, Research & Metrics, Metrics, Research, world cup

PIB: Magazine Rate Cards, Ad Pages Rise—First Time In Nine Quarters

Jul 12, 2010 11:58 AM

It’s been clear since the end of last year that magazines were benefiting for the ad spend recovery, but looked as though the improvement was merely going to be less severe declines. The latest figures from the Publishers Information Bureau actually show that consumer mags made some small gains in…

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Posted In: Advertising, Media & Publishing, Research & Metrics, Metrics

Bellwether: UK Ad Spend Double-Dipped In Fragile Economy

Jul 11, 2010 7:00 PM

Despite having grown for over a year since the bottom of the downturn, UK companies’ marketing budgets were revised down this Spring, as the likelihood of an Age Of Austerity dawned on folk, according to the IPA/BDA Bellwether for Q2. The cutback was equal to, and so cancelled out, growth…

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Posted In: Advertising, Research & Metrics, Metrics

Stats: How ESPN’s World Cup Traffic Is Shaping Up

Jul 9, 2010 6:10 PM

With the World Cup final coming Sunday, ESPN (NYSE: DIS) provided us with an update on how much traffic its digital properties have generated from the tournament to date. In total, ESPN says that a staggering 110,000 people per minute have been using its online and mobile services to access…

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Posted In: Research & Metrics, Metrics, Research, Companies, Disney, ESPN, MobileESPN, world cup

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